One Man's Commitment to Safety, Schrader's Commitment to TIA

I want you to understand that when you are driving down the road in your car, you are riding a little pocket of air. Your tires are the only ones that have direct contact with the road. For the best and safest ride quality, your vehicle handling, and brake performance, as well as correct air pressure, tread depth, the balance of the wheels, and proper alignment is necessary. Depending on the size of your tire, that is a little bit smaller than that, and that's all that is keeping you from riding on the tarmac. Impressive, right? This is why TPMS is so important. TPMS is a highly technical product and requires further education for service professionals.

Schrader is a huge advocate for industry training and our internal team is no exception. At Schrader, we are required to complete the TIA course within our first year and certify every two years. Being TIA Certified Instructors helps you to be more secure. This helps us take our customer support and communications to a different level! As a TIA ATS Advanced Certified Instructor, I have conducted a number of courses, including marketing, pricing, sales, and even general managers. Furthermore, we have recently made this effort globally and traveled to Germany to train our European team!

This requirement started in 2007, when Matt White, Director of Tire Service for TIA came to our office in Rochester Hills, Michigan, and first introduced to the TIA ATS class. The 4-day training was an eye-opening experience that took us to a higher level of knowledge in the wheel and tire segment. It was quite a challenge at first for our sales team, since most of them have never been mounted, dismounted or repaired a tire. They may be more important than others, but they have a greater understanding of what is involved in the process of providing services and services.

Since then, TIA has been working with the TPMS portion of the race. We spent a lot of time working with TIA. Schrader and TIA continue to work together, starting from the data that is in their TIA flip chart to new sensors that Schrader launches. Schrader's co-operation with TIA is to ensure that their services safely and accurately. Thanks to TIA, I am proud to say that we have the most robust processes for mounting and dismounting at TPMS sensor in place!

I strongly believe that knowledge of this industry and the technology behind it is incredibly important in every level of business. I would encourage anyone in the draw and wheel industry to Consider TRA Training and The Many free resources Schrader SPECIFICALLY offers for TPMS training.

Watch W's blog video.

12/10/18